New Portfolio Updates Are Here!
It's been a busy year of travel, work and play since the last blog post and these updates are long overdue. I've been dabbling in UX / UI design space and continuing to get down and dirty with various Identity Design projects along the way. As my time is freeing up and Iook for new project opportunities, I want to take the time to catch up my work from the past year as well as highlight some new roles I took on. So here is a quick rundown of what was hot this year.
Mainspree Marketing Strategy / Designer
I would like to take special note of this role that I have maintained since last November because of the huge opportunity it was to work as a remote digital content marketer. Time management was a huge thing this last year as a bounced from country to country hitting well over 15 countries and various destinations, but it wasn't a problem while with these guys.
This growing startup gave me the opportunity do delve further into blog curation and email marketing as well. So I expanded my branded content archive and ran weekly email newsletters, feature update emails, curated a highly informative blog with various inspirational series and I managed social media content scheduling, creation, and analytics.
With careful hashtag research and analytics, I was able to engage selected audiences often 4 times (4X) more than regular posting. Creating quality content while carefully timing posting ended up being the successful combination for Mainspree.
Be sure to check out my updated Social Media breakdown of the assets I created for them.\
Carmia UI / UX Designer
The Carmia guys brought me onboard after over a year of backend development to dive into the features of their product and create a simple and easy to use interface for car sellers. We ran through features like Vehicle Identification Number (VIN) photo recognition, photo uploads of necessary car angles and message management between sellers and dealerships.
I then hit the ground running on some wireframing to get the product and all features locked down. It was an interesting process working with multiple founders, a lead developer and then managing the time difference, but it was a great experience, one that I was challenged to work through.
Once wireframing was approved I move into a separate branding part of the project. I was to be in charge of logo and iOS app design and then once we locked down branding I was to apply to the UI of the web application and iOS designs.
Utilizing tools like Webflow and InVision made a world of difference for designs reviews and prototyping along with the front-end coding of the designs.
I look forward to moving forward with development of the iOS application and the launch of product.
Up the Crave Identity Designer
Up the Crave is a crowdfunding website for specialty food items. The site had already been developed and I was brought in to give the final touches with a brand identity.
Going through the revisions to hone in on a sleek, upscale look while still catering to the small business crafters that they will be attracting to the site, proved to be a fun challenge.